Newton Manufacturing Company

phone: 800-500-7227

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Our Focus

We focus on designing programs that bring loyal, focused, committed employees who have a vested reason for changing their work behavior. Communication, motivation and tangible rewards are key in stimulating employee performance and give meaning to their effort.

Studies indicate that there are 3 types of workers:

  • Leader (20%)
  • Follower (74%)
  • Non-conformer (6%)

Our system focuses on motivating the masses. A small change in the behavior of the targeted employee group (74%) will create big results.

Leaders are self-motivated and will do what you need because it is the right thing to do.

Followers will do what you need, but need motivating factors.

Non-Conformers simply won’t do what it is you want them to do.

The greatest potential for performance improvement lies in the middle 74%, the Followers. Positive changes in the behavior of the Followers will create extraordinary results. It takes more for this type of worker to perform at their full potential, but committing a majority of your incentive resources to motivating and rewarding this critical audience makes sense. When they move forward, your company benefits.

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