Proven Successes
For more information about promotional products, check out the following great resource:
www.ppa.org - Promotional Products Association International
Success #1
When a new sales representative joined Newton, our Sales Training Director contacted this representative on a weekly basis to make sure she had everything she needed. He found that she needed assistance sourcing new ideas for a hospital. This hospital wanted 3,500 gifts at $10 each. After reviewing several great ideas, they selected a Utility Kit and placed a $35,000 order. This sales representative not only received the order, but also a new customer!
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Success #2
Prior to joining Newton, a sales representative was having difficulty locating another supplier to develop a custom key fob for a customer. His current supplier was increasing the price and he needed assistance. With the help of Newton’s Sales Service Manager and her team, Newton not only located another supplier, but earned the confidence of the sales representative. He could not believe the overall service that was provided to him even before he joined. A month after he joined Newton, the representative was awarded this 200 quantity order!
Newton’s service is top-rate. Our success and your success are one in the same. We “Make It Easy” for you to do business and be successful.
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Success #3
We received a call from a sales representative who was looking for a product for a new client. This client was purchasing a total of 600 portfolios per year from another distributor. The particular portfolio was being discontinued by the supplier, and the representative turned to her Newton Sales Service team. They researched the product and suggested an alternate supplier. This suggestion turned into 2 orders for the representative. The Newton Sales Service team helped her not only achieve her objective, but exceed it!
The Newton Sales Service will assist you from research to shipment. Therefore, you spend less time on administration and more time selling!
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Comprehensive Promotional Product Programs
| Category: |
Loyalty Program |
| Company Overview: |
$2 billion food manufacturer with 5,000 employees |
| Strategy: |
The food manufacturer wanted to increase sales and market share of a specific brand in a pre-determined market. By implementing a program in the pre-determined market, the food manufacturer was able to focus more directly on sales.
Research was conducted by a focus group to help determine the objectives and develop an image for the program. Program processes were designed and appropriate products were sourced. A custom database was designed and built to track redemptions.
Creative materials were designed and printed to include program details. These were then distributed to the 30,000 targeted organizations within the pre-determined market. |
| Results: |
Of the 30,000 organizations targeted, 6,000 participated (20%). The manufacturer realized an increase in brand awareness and $6.9 million incremental profit. In addition, they received approximately $1.5 million in redemptions. The program ran for 8 years and during this time, it became known as “American’s #1 brand”. |
| Coolers Pen |
| Sports Bottles-Translucent |
| Jewel Tone Key-Ring-Lites w/Split Ring |
| Navigator Standard Folder |
| Jumbo Tote-Medium Weight Colored Canvas |
| Beach Tote Cooler Bag |
| Dopp® Small Chrome Manicure Kit |
| Barbeque Set |
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| Category: |
Years of Service Program |
| Company Overview: |
$450 million insurance company with 1,500 sales representatives and 800 employees serving customers in all 50 states |
| Strategy: |
This insurance company wanted to improve employee retention by offering recognition awards for employees to redeem on their anniversary dates. In addition, the company did not want to incur any upfront costs due to the transition from internal administration.
By identifying the needs of the company, appropriate objectives were defined. Once objectives were in place, a demographic study of eligible employees was completed and 60 awards were selected to meet these demographic indicators.
Program materials, the 1st Intranet site, Website redemption and print catalogs were created, designed and developed, and the entire program was in place in 30 days. Custom reports assured that every eligible employee was recognized and awarded. |
| Results: |
Management received positive employee feedback and saw a 12% decrease in turnover. Each direct goal was attained, and internal administrative time was eliminated. Product availability was quicker than in previous years. The program has been ongoing for 3 years. |
| Chroma Polished Silver Frame-5 x 7 inch |
| Eagle Microfiber Windshirt |
| Quill 700™ Series Ballpoint and Rollerball Pens |
| Classic Briefcase |
| Watch Key Holder |
| Howard Miller Monroe Rosewood Desk Clock |
| Rosewood Clock and Picture Frame |
| Swiss Military™ Leather Band Alpine Watch-Men's |
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| Category: |
Customer Service Improvement |
| Company Overview: |
With over 2,200 financial centers and 60,000 employees, this financial holding company is the 4th largest in the United States providing full-service banking. |
| Strategy: |
The main objective was to increase company-wide awareness of customer service and improve customer service performance by 15%. In addition, the company wanted to recognize the financial centers that provided outstanding customer service. They utilized Gallup Poll survey results to determine which financial centers would be recognized.
The company developed methodology to achieve their desired results and implemented processes to ensure accurate, efficient and timely distribution of awards. They incorporated the flexibility to recognize employees on three levels. And finally, recognition awards were determined based on industry statistics.
To minimize costs, awards were packaged by the financial center and sorted by the distribution chain. Then the award packages were bundled together and delivered to minimize freight costs. In addition, custom invoicing procedures were developed to reduce administration by the company. |
| Results: |
The financial centers achieved the desired service level improvements by increasing the performance indices by 18%. Additionally, the turnkey program management minimized the company’s administrative costs, and the comprehensive program reduced award costs by 25%. |
| Price Buster Cap-5-Panel |
| Columbia Sportswear® Cyclo Tread Jacket |
| Rivers End Denim Shirt-Men's Lt Wash Long Sleeve |
| Munsingwear Tipped Collar Polos-Ladies' |
| Travel Cafe Mug |
| White Budget Mug |
| Jelly Mouse Mat™ w/Logo Inside Pillow |
| 42 inch Arc Automatic Folding Umbrella-Alternating |
| Bic Steel Colors Retractable Pen |
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| Category: |
Foster Goodwill |
| Company Overview: |
$2.8 billion trucking company with 379 terminals and 26,100 employees. Carrier of industrial, commercial and retail goods in the two to five day regional and long-haul markets. |
| Strategy: |
The trucking company wanted to purchase products imprinted with their logo, which would be given to their customers to foster goodwill. This purchase needed to ensure consistent brand image as well control logo integrity.
Product ideas were developed & sourced and an e-commerce site was designed. The program process was outlined for complete fulfillment without any excess inventory. The e-commerce order system accumulated exact needs and placed exact order quantities to serve each participant within the budget. Product carryover from year to year was also avoided.
Each year, the company identified innovative product ideas to ensure that the goodwill items are retained by the recipient as well as supported by the on-going brand image. |
| Results: |
This program has continued since 1995, and the trucking company has saved over $352,000 by coordinating the purchasing of imprinted products. In addition to gaining volume purchasing power, they eliminated redundant merchandise set-up costs, which equated to an additional savings of $343,000. |
| Stainless/Acrylic Rainbow Tumblers |
| Koozie® Travel Mug |
| Metal Photo Key Tag |
| Koozie® Six-Pack Kooler |
| Fruit of the Loom Heavy Cotton T-Shirt |
| Hatteras Long Sleeve Polo |
| Colorado Trading Fleece Jacket |
| Pro-Style Cotton Twill Cap (Embroidered) |
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| Category: |
Employee Incentive |
| Company Overview: |
A supply company, employing over 40,000 employees, serves more than 1,200 offices around the country. The $9 billion company is the one of the largest in its industry. |
| Strategy: |
This company wanted a comprehensive rewards and recognition program to incite employee behavior changes. Objectives were defined by identifying the measurements that would drive the desired results.
Their objectives were to improve employee retention and reduce absenteeism. They also developed goals that are quantifiable, measurable and achievable.
To achieve these goals, they designed an incentive program where employees earned points as performance goals were achieved. Points were reported on a monthly basis to both the employees and managements. Employees were then able to redeem their points for selected merchandise. |
| Results: |
Employee retention increased 12% and absenteeism declined by 43%. In addition, the supply company realized an increase in average order size from $283 to $317. The program began in January 2001 and has been renewed each year since. |
| Bic Round Stic Clear Colors |
| Appointment Wall Calendar-Memo |
| Cyber Mirror™ |
| Colored Foot/Rim Mugs-Green/White |
| Titleist DT Distance Golf Balls |
| Team Bag |
| Howard Miller Monroe Rosewood Desk Clock |
| 24 Can MusiCooler™ w/Thermal Drink Pockets |
| Rivers End Denim Shirt-Lady Med Wash Long Sleeve |
| Triumph Taslan Jacket |
| Alpine Watch & Esquire™ Knife Combo Set-Men's |
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Effective Uses of Promotional Products
Attract New Customers
In efforts to increase customers utilizing their payroll services, an accounting firm purchased calculators imprinted with their logo and the verbiage "Our Payroll Service Equals Your Savings". The calculators were mailed to existing tax clients as well as other companies in the area with a brochure detailing their payroll services and benefits. They planned for 2 additional mailings later in the year to follow up with those who have not signed on as clients as well as new prospects. A portfolio was the 1st follow up and was imprinted with their logo. The 2nd follow up included a Six-pack Kooler with “Keep your cool...Let us do the work” and their logo.
Products Used:
- Calculators
- Portfolio
- Kooler
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Increase Tradeshow Traffic
To introduce a new product at a future tradeshow, a medical supply company mailed custom leather coasters imprinted with their logo to people in the healthcare industry. Not only did this mailing increase awareness of their participation in the tradeshow, but also informed the recipients that they would receive a free travel mug when they visit the tradeshow booth. Literature on the new product was inserted into the travel mug and distributed to everyone who stopped at the booth.
Products Used:
- Leather Coasters
- Travel Mugs
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Announce New Branch location
To introduce their new branch location, a bank utilized “Your Friendly Hometown Bank” theme. An open house was held for the community to come and see the new facilities. Imprinted Magnets, key tags and note pads were placed just inside the door for guests to take. Coffee mugs were imprinted with the bank’s logo & new branch location information and used at the open house for coffee & punch. Guests asking about the banks services were given caps and pens. In addition, those who opened new accounts received a manicure set.
Products Used:
- Magnets
- Key Tags
- Note Pads
- Coffee Mugs
- Caps
- Pens
- Manicure Sets
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Build Client Loyalty
A financial planning firm organizes an annual golf tournament to build relationships with high profile customers as well as prospects. To increase their response rate, the firm mailed a sleeve of golf balls with the tournament invitation. Those who responded received a visor embroidered with the firm’s logo. In addition, golfers with the top 5 scores received a briefcase.
Products Used:
- Golf Balls
- Visors
- Briefcases
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Employee Appreciation
Management of an insurance company wanted to express their appreciation to all the employees for their dedication and extra efforts throughout their recent growth spurt and transition period that followed. Each employee was sent a Clip Itz Note Holder in a Globe shape with a dinner invitation that said “We think the world of you!” At dinner, a Chocolate “Thank You” was set at each place setting.
Products Used:
- Clip Itz Note Holders
- Chocolates
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Foster Goodwill
To foster goodwill towards the hospital, administrators provided expecting parents a gift once they completed their birthing class. They decided to use a coffee mug imprinted with the hospital’s logo and a bundled baby. Not only was it functional, but it made light of the fact that there were many late-night coffees to come. They also included a pen and notepad to keep track of the feedings as well as leave notes for the babysitter. They placed the items in a tote bag and distributed to the class on “Graduation Day”.
Product Used:
- Tote Bags
- Coffee Mugs
- Pens
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Increase Awareness
An insurance agency desired to increase awareness of their services and benefits in the community. To reach the parents, the agency directed their campaign towards the children. They selected pencils since school-aged children typically had needs for them. In addition, they purchased sports balls and lollypops. Each item was imprinted with “Say No To Drugs” and distributed by every school (pre-school, elementary, middle, and high schools) in the district. These items were also personally handed out to current clients by the individual agents.
Product Used:
- Pencils
- Sport Balls
- Candy
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Recognize Volunteers
In efforts to recognize donors as well as encourage others to donate, a blood bank developed awards for specific donor levels. #1 Key Tags were awarded to donors when they reached the 1-gallon mark. Not only did this recognize donors, but administrators hoped it would also motivate the donors to volunteer additional units of blood and achieve the next award level; 5-gallon award, a sports bottle. & 10-gallon award, a tote bag. Each award was imprinted with the blood centers logo and “I Saved a Life with Hudson Hospital Blood Center”.
Products Used:
- Key Tags
- Sports Bottles
- Tote Bags
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