Chocolate Bars

A furniture distributor purchased 50,000 chocolate bars and sent 250 to each of its outlets. The inside of 247 wrappers contained coupons for 5% off a purchase, two wrapper bars had a coupon for 10% off, and one wrapper bar had a coupon for 20% off. The furniture distributor advertised that any customers that came in on that given day would not only receive a chocolate bar but, inside was a valuable coupon for a discount on any furniture purchase. All of the stores indicated that they were much busier than usual and reported higher sales on this day than the same day on previous weeks. The client was extremely happy

Chocolate Bars 2

A computer company advertised that they were going to be giving away chocolate bars at their trade show booth. If that in itself was not enough to get people to the booth the advertisement indicated that inside one of the wrapper bars was a winning ticket for a free computer. The customer reported much higher traffic at his booth than previous years and he had 30% more qualified leads than the previous year.

Drink Mix Hang-Itz

A company sales conference included breakout sessions covering specific new services.The distributor was asked to provide low-cost refreshments for the 45 minute sessions and designed Drink Mix Hang-Itz for each session with the company logo and the tag line for the service to be discussed at the particular session. A variety of drink flavors (lemonade, fruit punch and peach ice tea) was used with bottled water placed at each participant’s place at the conference table. The bottled water was supplied by the conference center avoiding bottled water freight costs and storage problems. The participants enjoyed the refreshing drinks and the company’s new service tag line was reinforced with the Hang-Itz imprint.